SEO & Keyword Research

If you have an established Business, brick & mortar, eCommerce or perhaps a Blog then you don’t need to Determine a Niche. Yours is already established BUT if you do not then Pat comes up with 7 Passions, 7 Problems, & 7 Fears.  Not problems like what YOU may come across as you practice SEO but Problems others will have and need to search for answers.

Goal: To be number 1 in the Search rankings such as Google, Yahoo, and Bing. 

What does that mean exactly??

You have to be odd to be number 1

Well, it means that we have gotten use to putting something in the search bar and wah-la! Answer before us in 2.3 seconds. We also know that we typically don’t have to search more than that first page typically to get the answers we are looking for.

SOOO, 

Keywords goes into search bar and page of Ad’s (that look like regular search findings- ever get tricked by that?) & URL’s comes up. 

Name of the game- Be that top spot! The first non-ad link on the first page that pops up after hitting  Search. 

The process of doing this has been a struggle for me – I read and read, watched course after course but it still didn’t actually click until recently. 

Here is what it took for me to learn and I want to share with you so that you can save yourself hours and days of frustration and confusion about SEO and Keyword Research.

It truly isn’t as hard as my Brain had me believing.

I learn by watching and doing. Not always does it click in my brain until I see it being done. I found a Video from where Pat Flynn and Tyrone Shum create a “Niche Site Challenge” back in 2010. Even for being, at the time of this original post publishing, 7 1/2 years old, the information out of this challenge is absolutely relevant. 

To catch you up: Pat Flynn on his site- Smart Passive Income was challenged by Tyrone Shum of TryoneShum.com to build and profilt from a Niche Site. Pat writes his step by step processes of the challenge:

Niche Site Duel-002-Finding a Profitable Niche  My Process Revealed      (I am in no way affiliated or receiving any type of compensation from Pat Flynn or Smart Passive Income or Tyrone Shum)

Watch the Video below that Pat released with his Post.  This will walk you through exactly how he goes through his process. 

Coming Soon- Will share with you How to Build your Funnels so that you can drive the traffic you just learned how to get, and turn them into actual Sales.

Every Blogger out there that has been in the biz for more than a minute has a say on How SEO and Keywords work but I want to mention another GREAT tutorial that I have personally used and LOVE. 

 Josh and Jill Stanton with Screw the Nine to Five has a membership site. (I am a member but in no way am I being asked to or compensated for this mention) 

Within that site they have broken their modules down into how far along you are in your business.  They have them cutely named, The Grind, The Hustle, The Engine, The Traffic and The Profit. 

Within the Grind, Josh has a huge module on how to Validate your Idea. Let’s be real and admit that not all ideas are money making ideas so this exercise is to help alleviate months of unprofitable work. The next set of modules is The Foundation. This is the module where Keyword research is taught.  The process is very similar to what Pat Flynn teaches in the above mentioned tutorial but goes a lot more depth. There are some differences but neither way is better than the other. 

 The Videos along with the modules have tons of explanations, Screen mirroring while he goes through the steps along with worksheets and spreadsheets to help. 

 If you do not want to become a member but love their chemistry and sense of humor like I do- (which makes it way more fun to learn) Screw the Nine to Five have lots of videos on their YouTube Channel.  You will find most of them a couple years old but still very relevant. Jill and Josh concentrate mainly on their hugely successful Membership site. There’s a lower end monthly charge but well worth it. Throughout my experience within the membership I have found Jill and Josh to be VERY approachable, wildly helpful and their Facebook community is worth the monthly fee alone. 

Recommended Product that The Blogging Dork uses

Profit Builder Build Opt-in, Landing Pages, Sales Pages and MORE!  Easiest program to use. Drag and Drop your way to a Professional, Proven to work system

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6 Reasons Why Your Business Needs a Website

“Today’s Website is Yesterdays Business Card”

 What is the first thing you do when you hear about a new business or a public figure?

Yep!  You search for them on the Internet.
 
What do you do if you can’t find anything?
 
Yep! You move on to someone or something else. Be honest, How many times have you gone to the next person, place or thing on your referral list because you couldn’t find anything about them- while thinking to yourself, “If they don’t have a website for me to look at then they must not be very good. All good businesses have websites.”
 
A Website, whether it is for a Business or for you as a Public Figure- model, actor, Insurance or Real Estate Agent, Entrepreneur, Political Figure-is not only the easiest place to find out about them. Most importantly it gives CREDIBILITY.
 

CREDIBILITY

The Internet can be a very scary place. Add everyone wanting your personal information only to hear on the news how there’s been a security breach where everyone’s info has been compromised. Unfortunately, in today’s world, having our personal info out there in Cyber space is a necessary evil. 
 
When I owned an Insurance Agency and my clients did not want to input their info into the computer but was OK to give me a paper check.  I would try to explain that it ended up in the same place. That paper check was going into cyberspace whether you key in the routing and account number or you write a paper check and that same router and account number gets scanned into cyberspace. 
 
When creating your Website you should keep in mind to design one that expresses your personality, your products or service yet one that captures your customers peace of mind. Just create one using a layout and language that is designed for your site visitor- not you. (Sometimes easier said than done) 
 
Example of Over Cluttered Webpage for The Blogging Dork blog post "Reasons Why Your Business Needs a Website
Way too much stuff jammed in on a page. Sensory Overload!!
Your website design  can also work the opposite way. A poorly designed Website that have broken links, hard to navigate or has outdated information can be WORSE than NO Website. It leads back to the first impression rule. 
A Beautifully Designed Website triggers something in our Human psychology and good Website Designer can bring out emotions from Visitors. Those emotions can be achieved through graphics, videos and text. Surfacing emotions will help sway your Visitors down your Sales Funnel into the end goal of purchase. 
Font is sooo small. Looks overwhelming. and too hard to find out the info I was looking for.
There is a misguided notion that putting ad banners on your website would be a huge money maker. Quite the opposite. Too many banners make your website look cluttered and spammy. At one time they may have worked but now Visitors are banner blind UNLESS it is plastered with them and all they want is to leave. 
 
Another way of quickly losing Visitors is by putting too many flashy graphics. Blinking, flashing, bright objects can be hard on the eyes causing visitors to move on. (Enter flashy graphic) Now imagine that times 10 or 15. Ouch- I’m getting a headache just thinking about it.  

ADVERTISING

Today you have a HUGE Marketing advantage over marketing even 10 years ago. When I was building my Insurance Agency I spent a lot of my marketing money on, compared to today, vague- throw it at the wall and see if it sticks- kind of marketing. I purchased lists based on Zip Codes with the possibility that someone at that address was in my target audience. Those lists included phone numbers I would have to check to make sure they weren’t on the Do not Call list before calling. Ugh! Took so much time and effort. I even combed newspapers to look for traffic violators so I could send them a postcard trying to get their auto insurance business.  Bought advertising on a Billboard once- not cheap! You really had to be creative and think outside the box with your advertising to get ahead of the competition. 
 
Marketing, with the help of Social Media Platforms, can target down to whether you have freckles on your face. OK- not really, But pretty close.
 
Facebook has an ads campaign tool that can target not only demographics but interests, locations, relationships, field of study, employers, job titles, behaviors, re-targeting and so, so much more. I’ve attached an Awesome Infographic by WordStream, that displays a breakdown of all the categories and subcategories of Facebook Ads. Click the Button below to check out this great visual breakdown. Knowledge is power- know what the options are; know who your audience is= better advertisement =better results. 
 
 Now that you have your advertising down where are you sending them to? Yepper! To your Beautiful, Visitor friendly Website. 

ABOUT US

Now that you have your Advertising perfected it’s time to impress your Visitors with your Website.  
 
One of the best ways to earn that trust and credibility is to have a well designed About Us page. It allows your Visitors to get a glimpse into you and your business. This page is where you can include your credentials, education, experience, history of your business, possibly a little behind the scenes. Consumers like to see what goes on behind the scenes. It gives them the security that they are making the best decision for them. 

CONTACT US PAGE

Another way to build trust is accessibility

Customers like transparency – Human Nature likes Easy.  

During the advertising process you are spending time and money targeting and re-targeting your ideal audience (Avatar) with the end goal of a purchase. In order to do that your Visitor has to know how to get a hold of you. 

Your Contact Page should include Phone Number, Email Address and Location if applicable. Google Maps makes it very easy to include an interactive map with Navigational directions. 

Instagram is a great social media platform to make accessibility easy for your visitors to turn into customers. You can add 1 Live Link and that is in your bio. Under your bio you can add your email and phone number buttons. Those buttons link directly to you. Picture this:

You are a Pizza Parlor. Out of town couple is traveling through and searches Instagram for nearby restaurants and comes across yours. They see awesome pictures of happy customers, your delicious products and there’s a button that they can hit and it dials directly for you and your visitor just now made a reservation. Here’s a Video from Rise Marketer.com on 10 Marketing Tips for Business. 

Use the Contact Us page to make getting a hold of you as easy as possible. Direct links to your Inbox, Directions with an interactive map, and your phone number that dials your number with a couple of clicks. When you make things easy for Customers it’s easier for them to chose you. 

YOU ARE OPEN 24/7

Selling Beyond the County Lines 

E-Commerce spending is growing every year. Almost a half a BILLION dollars were spent by Online Shoppers. If you have a Brick and Mortar business, investing in an online presence can increase you increase your bottom line in 2 way- 1. Directly from you Website.  You can set up an E-Commerce page that sells your items directly from your site. 2. “Webrooming” is where customers research items online and then come in-store to purchase. (This is a good reason to have an educational Blog) 

One of the complaints I constantly heard in my Marketing meetings was how there wasn’t enough foot traffic and that we needed more tourism to boost sales. 

Foot traffic is great. Everyone loves a big spending Walk in but those days don’t happen everyday for everyone. So we need to make our own big sale days. Make your Website work for you. Get your Ecommerce store set up, get your Educational Blog working for you and set it up on Pinterest with a Buy Now button. 

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LEAD GENERATION

Not only does a Website act like an Online Billboard and Business Card, it’s built to do more than look pretty. 

When built correctly, it should be working as hard as you do. You should have SEO  (Search Engine Optimization) working to get you onto the First page Google ranking. Email Addresses should be gathered so that a great Email Campaign can be sent.  Email Addresses will be your greatest marketing asset. With ever changing algorithms, social media accounts disappearing and 100 other things that could go a stray, an Email list is the one marketing tool that you own. Consider them “warm leads” that you can use over and over. A tool to use to educate your audience, to promote an upcoming sale, to recognize a Customer of the Week or an Employee of the Month. 

If you want to learn more about Email Campaigns take my “How to Turn Readers into Customers” Email marketing course. 

How to turn Readers into Customers Email Marketing Course

Blog Dork Summary-  5 Reasons that your Business needs a Website

“Being a Local Business doesn’t mean you can Only Sell to Local Consumers”

  1. Credibility
  2. Advertising 
  3. About Us Page
  4. Contact Us Page
  5. Sales- Widening your Customer Base 
  6. Use as a Lead Generating Business Card

“Today’s Website is Yesterdays Business Card”- KymBuchanan.com

A well built, Customized Website for your Business can not only be your thumbprint on the Internet but an extra means to sales. 

10 Best Facebook Advertising Features Right Now by Word Stream

The Blogging Dork is a Tutorial Based Blog site. The Blogging Dork’s sister site is KymBuchanan.com which is a Website & Logo Design with Social Media Branding site. 

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What is a #Hashtag?

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What is a Hashtag? And why do I want to use them?

#wth (what the hell)

The symbol # used to be known as a “number” symbol.  Now it’s better known as a hashtag.

Wikipedia defines hashtag as “a type of metadata tag used on social network and microblogging services, allowing users to apply dynamic, user-generated tagging that makes it possible for others to easily find messages with a specific theme or content; it allows easy, informal markup of folk taxonomy without need of any formal taxonomy or markup language.”

Well, that just confuses things even more

To explain a Hashtag in simplified terms is a symbol (#) used in front of a word or expression used in Social Media.  When an expression, or series of words, there are no spaces in between the words.

Correct #goforit       Incorrect #Go for it

The purpose of a hashtag is to categorize a post by the keyword(s) directly after the symbol which makes it easy for users to look for content based on that subject. Putting keywords into the Search bar and everything on that social media platform with that hashtag will be listed.

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How I Convinced my Husband to let me Quite my Job to Start an Online Business

Quit my Job and start an online business

How I Convinced my Husband to let me Quite my Job to Start an Online Business

It’s everyone’s dream to win the lottery and march into their Bosses office and yell “F*** YOU! I QUIT!!”  It definitely was mine and is definitely my husband’s. Every night when we got home we would complain about our day. It was almost like we were competing at whose job was worse. So I always felt a bit of  guilt wash over me every time I wondered how I was going to convince my husband to let me quite me job to start an Online Business.

Every night I would come home and start reading anything I could get my hands on that had to do with starting an online business.  I watched YouTube, I listened to Podcasts, I read …and read…and read.

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Tech Tuesday Week 3

Tech tools from The Blogging Dork

Tech Tuesday Week 3

 

“Dropbox is a file hosting service operated by American company Dropbox, Inc., headquartered in San Francisco, California, that offers cloud storage, file synchronization, personal cloud, and client software.”- Wikipedia

I LOVE Dropbox.  It is a simple Cloud service that allows you to upload files, pictures and video to retrieve from any mobile device or desktop.

Dropbox is great when working with a team and want to be able to share files and allow team members to Edit photos or files. All edits are automatically updated on everyone’s device and can easily be seen by all team members. You can even send files instantly even if the recipient does not have a Dropbox account. But, if anything would happen and you needed/wanted to erase them off a stolen or lost device Dropbox helps you do that.

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